Google search changes to promote mobile-friendly sites

20 April 2015,   By

As of tomorrow (April 21st), Google is updating its search algorithms (MICE update) to favour websites that are designed to work well on mobile devices.

“Mobile friendliness” will affect how prominently websites appear in Google search results for mobile searchers, and some website owners who do not fit the bill, may see a reduction of up to 50% in traffic from mobile searchers.

The new criteria to be mobile friendly includes text size, the amount of space between links and whether the content is designed to be responsive and fit across a mobile device screen.

A Google representative said mobile friendliness was “one of many” factors used by the search engine to rank results, but in a blog post the company said it would have “a significant impact” on search results.

“As people increasingly search on their mobile devices, we want to make sure they can find content that’s not only relevant and timely, but also easy to read and interact with on smaller mobile screens,” the representative said.

Google offers a website mobile test tool for you to check if your site is mobile friendly:

Should you need any help to make your website mobile friendly, get in touch today

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