We probably all wish to achieve it, to be ranked first on Google (and other Search Engines) for our desired industry related “obvious keywords”. Say you were a eCommerce retailer of shoes for runners, an obvious example would be a desire to rank at the top of Google for the keywords “running shoes”.
However, the feat of taking your small business or new website rankings from +50 to 1st on Google would take tremendous effort, expense and time. So getting well ranked for a competitive term such as “running shoes” (when you are up against brands like Nike, Asics etc) would be, well tough to say the least!
Instead, there are actually more beneficial ways to target your audience and potential customers with your website SEO, by using what SEO folk label “Long Tail Keywords”.
Long Tail Keywords are those three and four keyword phrases which are very specific to whatever you are promoting or selling. Whenever a Search Engine user (or potential customer) uses a highly specific search phrase they tend to be looking for exactly what they are actually really interested in or looking to purchase. In virtually every case, such specific searches are far more likely to convert to sales than general generic searches that tend to be geared more toward the type of research that consumers typically do prior to making a buying decision.
An example of a customer’s research and purchase process could be something like:
Using the example process above, you can probably already see that it would make sense to target the consumer who is somewhere around step 4, because once they have made their decision to buy something online they will start using very specific search phrases to seek out their potential supplier.
So we are aware that getting ranked 1st for the term “running shoe” is very difficult, but by targeting our Long Tail Keywords, your SEO strategy would change to consider less obvious user search terms, such as:
These are just a few examples, however the point is;
There are many factors involved to achieve good SEO results, both on your website and off it (in other locations on the internet).
You may have heard it before, Content is king! so start by writing great content on your website. Google (and other search engines) like websites that have regular new pages full of great useful content so give them what they want.
To target some of your specific Long Tail Keywords, start by writing solid content that is focused around specific topics. Bear in mind that your “unique” pages need only be variants of your main offering(s), with a focus on specific long tail words. (Just keep in mind that focusing too much effort on long tail keywords may be getting too specific and might not bring you enough traffic to sustain your business).
You can make massive gains to your website SEO by writing solid content that is focussed around specific topics. This will result in improved traffic to your website (and more often than not, a higher quality of potential customer).
And, if you need a hand with improving your website and search engine results, give us a call on 01925 755092 or email us