Notes

Widespread WordPress Plugins and Themes Security Vulnerability

This is a general community announcement for users of WordPress websites, to bring your attention to a XSS vulnerability affecting multiple WordPress plugins and themes. The vulnerability is caused by a common code pattern used in WordPress plugins and themes.. it will affect millions of websites, so super important you get onto this and update your wordpress site!

Google search changes to promote mobile-friendly sites

As of tomorrow (April 21st), Google is updating its search algorithms (MICE update) to favour websites that are designed to work well on mobile devices.

I want to rank 1st on Google for “my keywords”

We probably all wish to achieve it, to be ranked first on Google (and other Search Engines) for our desired industry related “obvious keywords”. Say you were a eCommerce retailer of shoes for runners, an obvious example would be a desire to rank at the top of Google for the keywords “running shoes”.

However, the feat of taking your small business or new website rankings from +50 to 1st on Google would take tremendous effort, expense and time. So getting well ranked for a competitive term such as “running shoes” (when you are up against brands like Nike, Asics etc) would be, well tough to say the least!

Instead, there are actually more beneficial ways to target your audience and potential customers with your website SEO, by using what SEO folk label “Long Tail Keywords”.

A Company Brand – what does that really mean?

The word “Brand” is one of those terms widely used, and often mistakenly so. Many Small Business owners we work with consider their company “Logo” as being the extent of their brand, but a company Brand is so much more than this!


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Who are Amplify?

Amplify offer affordable and effective website design, web support and organic SEO services to help your business reach it's audience.

Founded by Allan Walker in 2000 we a small but talented team based in Lymm, Cheshire, UK , and have worked for hundreds of Small Businesses through to brands like HP, NHS, and the MInistry of Defence.

We specialise in open-source website technologies using Wordpress / Joomla CMS systems and Prestashop / Magento eCommerce platforms on a daily basis.

We offer great value as we think big without the large agency overheads Find out more or get a quote today.