What is Magento?
Magento is a feature-rich eCommerce platform built on open-source technology that provides online merchants great flexibility and control to develop their eCommerce store.
Owned by Ebay Inc, there are a number of versions of Magento, including a free open source Community version and more expensive licensed products.
Magento comes packed with some of the most important selling tools an online merchant needs. It has good reporting capabilities and is capable of handling large numbers of categories, products and customers.